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high concept

noun

  1. a simple and often striking idea or premise, as of a story or film, that lends itself to easy promotion and marketing.

high concept

noun

    1. popular appeal
    2. high-concept ( as modifier )

      Baz Luhrmann's high-concept Romeo and Juliet

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Word History and Origins

Origin of high concept1

First recorded in 1980–85

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Example Sentences

Not by coincidence, they were first and foremost actual painters—not high-concept stunt artists.

Lacob: I wanted to be hooked by this high-concept thriller, but the pilot felt a little predictable.

There are home objects of every shape and size: from luscious couches to high-concept design prototypes.

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